Adventure. Excitement. Freedom. Self-reliance. Hope.

A bicycle brings all these things to life. But the stories that tumble in its tail-wind all too often go untold.

That’s where Boneshaker comes in.

It’s the wind in your hair; two brave wheels and the horizon. It’s a perfect-bound publication with a strong design aesthetic and contributors from all over the world. We’ve celebrated the chrome-shining custom rides of the Sudan, investigated rebel bicycle gangs in LA, hit the dirt roads of New Mexico. Bespoke framebuilders, bike polo champions and bold activists have told us their tales. We’re for road cyclists, downhillers, fixie freaks, couriers, commuters, tourers, BMX bandits and everyone in between.

From all corners of the planet we gather personal stories, beautiful photographs and carefully commissioned illustrations exploring the wonderful things that happen when people and bikes come together. No training tips, race diets or adverts. It’s not how much your bike weighs that matters, but where it takes you. It’s not how fast you got there, but what you saw along the way.

Boneshaker began as a quarterly publication, but now we prefer to release each issue as and when it’s ready – usually two or three times a year. We do this with love and don’t like to rush the process…


“Boneshaker magazine started out as a series of scribbles on the back of a napkin in a café in Bristol, UK. Having set up the volunteer-run Bristol Bike Project 18 months previously and seen it evolve before my eyes, I was riding an inspired wave of a world on two wheels. Although I had always gone mountain biking as a youngster and used a bicycle as a practical means of navigating a city, I was now beginning to discover the energy and excitement around bikes and was particularly interested in the things that they facilitated and inspired people to do and take part in. I felt that these stories and ideas needed to be documented and celebrated, but in an inclusive way that could inspire even those who may never have discovered the joy of riding a bike before. I also knew that I wanted it to be through the medium of print.

And so I had the energy and the words on the page to make a start but certainly not the design skills. It was then that I approached John Coe, Boneshaker’s creative director, with whom I had collaborated on a music and arts fanzine ten years earlier called gunfight29. He understood my excitement at the idea and jumped on to the stoker’s saddle. Five months later, we printed issue one, with no idea as to whether anyone would actually want to buy it. We found a handful of stockists in our local city, Bristol, and travelled up to London for the day with a bike trailer containing 300 copies of the magazine. We visited a variety of bike shops and art bookshops that day and came back with none – in fact we sold our last copy to a cycling enthusiast on the train back to Bristol – it was such a good feeling!

People responded well to the first issue and it quickly gathered momentum, with people submitting their own stories and offering their illustration and photography for use in future issues of the magazine. We soon started selling copies of the magazine overseas and as a result, boneshaker became much more global in both its readership and content.

Cycling writer Mike White joined us for Issue 2 and is now one of the editors of the magazine as well as managing our online shop. Not long after Mike joined, Sadie Campbell also became involved, and she continues to oversee the worldwide distribution and financial administration of Boneshaker. She’s also good at keeping our feet on the ground. John Coe has now moved on to develop his own design studio, and Luke Francis and Chris Woodward have stepped up as our new creative directors.

A big thank you to all those of you who have supported us and continue to do so.”

~ Jimmy eLL